|
Section
1 — Connecting Communication to Business Strategy
Key
Themes for Internal Communications
At Ovations, we have three key business objectives that
drive everything we do:
- keeping
our promises to customers,
-
executing with discipline and urgency,
- growing
our business
to
better serve the larger UnitedHealth Group organization
and our Ovations customers.
A strong, productive internal communication environment
is absolutely essential to achieving these objectives.
Here are some of the communication themes and activities
that link directly to our business objectives.
Keeping our Promises
to Our Customers
In order to keep our promises, we must consistently
provide strong product offerings that give value to
our customers and help our business partners achieve
their goals. You’ll see examples of how we work
to keep our promises when you see news and information
about:
- New
products or services
-
New distribution channels
-
New customer relationships
-
Information about our enrollees
-
Federal and state regulations
-
Provider/Network changes
-
Public policy initiatives
-
Health care and clinical strategies
Growing Our Business
to Better Serve
When we do our part to make Ovations and UnitedHealth
Group successful, we strengthen our ability to do more
for our customers and provide the support they need.
You’ll see examples of how we grow our business
and improve service when you see news and information
about:
-
Sales initiatives
-
Public policy initiatives
-
Business results
-
Acquisitions and divestures
-
Visions/Strategies
-
Competitive information
-
New distribution channels
Executing
with Discipline and Urgency
Our success hinges on working collaboratively across
the enterprise to maximize our potential as an organization.
We must be willing to make changes that get things done
better and faster. You’ll see examples of how
we work with discipline and urgency when you see news
and information about:
- Clinical
initiatives
-
Marketing/Sales initiatives
-
Cross-functional collaboration
-
Best practice sharing
-
Organizational changes
-
Site openings and closings
-
Job announcements
-
Human Capital announcements and changes
-
Real Estate and space issues
-
Information technology initiatives
These business objectives and supporting communication
themes illustrate how critical it is to take personal
accountability for understanding how our division operates
as a whole. For example, one way to execute with discipline
and urgency is to create coordinated, integrated marketing
initiatives. In order to showcase our strengths most
effectively, we have to know the breadth of Ovations
products and services and where we can support each
other to combine marketing messages. We must be willing
to reach out and find those points of collaboration
to deliver a high-impact, comprehensive campaign.
The business opportunities are diverse and endless.
But, they all hinge on the same core commitments:
- taking
innovative approaches
- coordinating
messages seamlessly and from a customer point of view
- initiating
conversations with our colleagues to leverage our
collective strengths.
Key Themes
for External Communications
As
we translate our internal communication themes to speak
to external audiences, you’ll see how the internal
themes are reflected in the way we present ourselves
to customers. While the words are written from a customer
point of view, the message is the same: we keep our
promises, act with urgency and discipline, and grow
in order to provide better service.
Here are the key themes that should be reinforced in
all external communication:
-
We have a long-standing
commitment to serving
Americans in the second half of life.
-
We are dedicated to helping senior Americans address
needs for preventive
and acute health care services, deal
with chronic conditions, and respond
to unique senior issues related to
overall well being.
-
We have approached our
senior business with discipline
and participate in areas where we have decided
we can provide value
to beneficiaries in a manner that is consistent with
our business principles. As a result, we are well
positioned to anticipate and respond to changes in
this space.
In addition to the overarching external messages, here
are some specific positioning statements for our business
divisions.
(Programmer
note: make list hyperlinks)
Ovations
Evercare
Partner Solutions
Senior & Retiree Services
Group Retiree Services
(Programmer
note: make list hyperlinks)
.
|
