As we translate our internal communication themes
to speak to external audiences, you’ll see how
the internal themes are reflected in the way we present
ourselves to customers. While the words are written
from a customer point of view, the message is the
same: we keep our promises, act with urgency and discipline,
and grow in order to provide better service.
Here are the key themes that should be reinforced
in all external communication:
-
We have a long-standing
commitment to serving
Americans in the second half of life.
-
We are dedicated to helping senior Americans address
needs for preventive
and acute health care services,
deal with chronic
conditions, and respond
to unique senior issues related
to overall well being.
-
We have approached
our senior business with discipline
and participate in areas where we have decided
we can provide value
to beneficiaries in a manner that is consistent
with our business principles. As a result, we are
well positioned to anticipate and respond to changes
in this space.
In addition to the overarching external messages,
here are some specific positioning statements for
our business divisions.
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note: make list hyperlinks)
Ovations
Evercare
Ovations Partner Solutions
Ovations Senior & Retiree Services
Ovations Group Retiree Services
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