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!! Please note that Race for the Summit is no longer active - For information on the winners please Click here.
We are proud to present "Race for the Summit", a groundbreaking game that takes you on a web quest for the ultimate Summit down parka, a one-off piece specially designed for the competition
"Race for the Summit" will take you on an online trail, around some of our favourite blogs, in search for the answers to ten clues that are to be released over four weeks starting November 17th, 2011.
With two clues released each week, there are plenty of chances to take part and put your ingenuity to the test. Everything is done online from the comfort of your home (or office) and you can join at any time until the submission deadline on Monday, December 19, 2011.
The Prizes
1st Prize: One-off, custom made 'Race for the Summit' parka
The winners will be announced on December 20th, 2011 with a very special first prize of a one-off, custom-made “Race for the Summit” premium down insulated parka.
Featuring a completely exclusive, distinct burnt orange colorway, the “Race for the Summit” premium down insulated parka comes in a brand new 70/30 fabric: this lightweight 70% cotton 30% nylon fabric is perfect for outdoor conditions. Because of the tightly woven construction, it is classified as down proof and windproof. DWR and Teflon ® coatings provide a water and stain resistant surface making it as useful in the elements as for everyday use.
The detachable and fully adjustable coyote fur hood, combined with an internal waist cinch, allows you to customize the fit and feel of your parka providing maximum comfort and performance in wind, rain and snow.
A zip and button up front with fleece-lined hand-warmer pockets ensure that you stay cozy and dry when the temperature drops.
2nd Prize: 1 of 3 Classic Summit down insulated parkas
First released in the late 1970's, the Summit parka has quickly become a staple style in Penfield’s Winter collections.
An original style updated for Fall/Winter 2011, the Summit is a short parka heavily insulated with premium 80/20 down. The Teflon® coated 60/40 cotton nylon keeps the wind out, provides good water resistance and is available in a number of colors, including 70’s inspired Red Oxide and Cobalt Blue.
A double storm flap provides essential protection, with durable metal snaps enclosing the front zip to keep the moisture out. Two front patch pockets and two angled hand-warmer pockets provide ample storage.
3rd Prize: 1 of 5 Classic Outback down insulated vests
Another 1970’s style, the Outback is revered as one of the most recognizable Penfield styles and has consistently been celebrated as a durable yet fashionable piece.
Constructed in our tough 60/40 cotton nylon and insulated with 80/20 premium down, the vest is designed to allow maximum freedom of movement while protecting you from the cold weather.
The Outback vest exemplifies the ethos of what it is to be Penfield - a classic look, unsurpassed quality, and eminent style.
4th Prize: 1 of 20 Sanford bobble beanies
In addition, 20 Sanford bobble beanies are available to runners-up ensuring that a good number of participants will also benefit from taking part in the competition.
A Penfield classic, the Sanford is a bobbled winter beanie in a contrast three-color design.
Six different colorways mean that the Sanford can be worn to compliment your outfit or as an accent piece and is perfect for any winter environment, whether in the city or on the slopes.
How to Play
Simply click Here to get started. Once you have logged in Click on the Race for the Summit link to play.
If you solve the first clue before the next clue has been released you will be presented with the blog in which the next answer will be hidden along with the date that the next clue will be issued.
Two clues are released each week culminating in the final clue to be given out on December 15th, 2011. With new clues revealed every Tuesday and Thursday, there are plenty of chances to take part in this game of detection and put your wits and ingenuity to the test. The competition is Smartphone and iPad compatible and you can join at any time until the submission deadline on Monday, December 19, 2011.
There are plenty of prizes up for grabs and the winners will be announced on December 20th, 2011 with a very special first prize of a one-off, custom- made 'Race for the Summit' premium down insulated parka. In addition, 3 classic Summit down insulated parkas, 5 Outback down insulated vests and 20 Sanford beanies from Penfield's Fall/Winter 2011 collection are available to runners-up.
Guide to the competition page
1. The Waypoint or site in which the answer to the clue is to be found.
2. The clue - These will be released twice a week. The release date for the next one will be specified in the waypoint above.
3. You can enter as many answers as you want. Once you have correctly submitted the answer the next waypoint will be revealed.
Please note: You can create an account as soon as you want but the competition will not launch until November 17th, 2011.
The Blogs
"Race for the Summit" leads you on an exciting global adventure, transporting you digitally from the USA to Canada, Asia, Italy, the UK, the Netherlands…
For this competition we have teamed up with ten of today's most influential blogs and longtime friends from around the world. These blogs cover a wide range of subjects and interests and are essential reading for anyone that wants to stay informed on contemporary fashion, outdoor pursuits, music, and lifestyle among others.
Take a closer look at our exclusive partner blogs below:
www.ajanaku.com
AJANAKU was founded by Maurice Ajanaku to talk about the latest creative trends in fashion, design, art, music, and more, while seeking to inspire an international readership. Today, AJANAKU's content is generated by Maurice Ajanaku himself, along with articles submitted by a team of global creative contributors who write about their own experiences in their own words.
The contributing team works in the fields of design, advertising, marketing, publishing and photography, working closely with a number of lifestyle brands like Penfield.
AJANAKU was founded by Maurice Ajanaku to talk about the latest creative trends in fashion, design, art, music, and more, while seeking to inspire an international readership. Today, AJANAKU's content is generated by Maurice Ajanaku himself, along with articles submitted by a team of global creative contributors who write about their own experiences in their own words.
The contributing team works in the fields of design, advertising, marketing, publishing and photography, working closely with a number of lifestyle brands like Penfield.
www.coldsplinters.com
We need wilderness because we are wild animals. Every man needs a place where he can go to go crazy in peace. Every Boy Scout troop deserves a forest to get lost, miserable, and starving in. Even the maddest murderer of the sweetest wife should get a chance for a run to the sanctuary of the hills. If only for the sport of it. For the terror, freedom, and delirium. Because we need brutality and raw adventure, because men and women first learned to love in, under, and all around trees, because we need for every pair of feet and legs about ten leagues of naked nature, crags to leap from, mountains to measure by, deserts to finally die in when the heart fails.
- Edward Abbey
We need wilderness because we are wild animals. Every man needs a place where he can go to go crazy in peace. Every Boy Scout troop deserves a forest to get lost, miserable, and starving in. Even the maddest murderer of the sweetest wife should get a chance for a run to the sanctuary of the hills. If only for the sport of it. For the terror, freedom, and delirium. Because we need brutality and raw adventure, because men and women first learned to love in, under, and all around trees, because we need for every pair of feet and legs about ten leagues of naked nature, crags to leap from, mountains to measure by, deserts to finally die in when the heart fails.
- Edward Abbey
www.contemporarystandard.com
Contemporary Standard è la guida scritta su misura da appassionati per tutti gli appassionati di arte, moda e cultura contemporanea. E' il prodotto dell' intenso lavoro portato avanti con cura e dedizione al fine di condividere quotidianamente idee e punti di vista, approfondimenti ed interviste con i nostri lettori. Una mission fondata sulla vostra fiducia e sulla voglia interminabile di perfezionare il nostro lavoro.
(English translation)
Contemporary Standard is an online magazine tailored by enthusiasts for art, fashion and contemporary culture enthusiasts.
Contemporary Standard è la guida scritta su misura da appassionati per tutti gli appassionati di arte, moda e cultura contemporanea. E' il prodotto dell' intenso lavoro portato avanti con cura e dedizione al fine di condividere quotidianamente idee e punti di vista, approfondimenti ed interviste con i nostri lettori. Una mission fondata sulla vostra fiducia e sulla voglia interminabile di perfezionare il nostro lavoro.
(English translation)
Contemporary Standard is an online magazine tailored by enthusiasts for art, fashion and contemporary culture enthusiasts.
www.thedailystreet.co.uk
The Daily Street is a UK based website, designed to inform and update on street fashion, music, and art, and the scene around them. Founded in 2009, The Daily Street began as merely a solution to a problem - a place to find updates on product releases and events, with a distinct UK focus. Run by a close-knit team of 8, and with a content spread that covers all of the country's biggest cities, not just the capital, The Daily Street provides unique insight into fashion, at street level, from people who live and breathe it on a daily basis.
As well as a daily-updated blog, The Daily Street also curate a monthly mixtape series, each one under the control of one of the UK underground's most prominent DJs, and provide detailed interviews with figureheads of the industry in their feature pieces.
The Daily Street is a UK based website, designed to inform and update on street fashion, music, and art, and the scene around them. Founded in 2009, The Daily Street began as merely a solution to a problem - a place to find updates on product releases and events, with a distinct UK focus. Run by a close-knit team of 8, and with a content spread that covers all of the country's biggest cities, not just the capital, The Daily Street provides unique insight into fashion, at street level, from people who live and breathe it on a daily basis.
As well as a daily-updated blog, The Daily Street also curate a monthly mixtape series, each one under the control of one of the UK underground's most prominent DJs, and provide detailed interviews with figureheads of the industry in their feature pieces.
www.freshnessmag.com
Freshness is on the cusp of celebrating a decade in a business that sees trends come and go every week. While in some other industries ten years may seem like a mere flash on a timeline, in today's blog-sphere which is replete with fly-by-night sites, trendy Tweets, and street photos of celebrities wearing the newest label, reaching a decade is substantial. Since 2003, we've established relationships with brands, shops, and people of influence from around the world. We've chosen to take our time and treat local shop owners, people we meet at trade shows, and our interview subjects with the utmost respect. We don't cut and paste our news; instead we look deeper into stories that matter - from an important release of a limited sneaker to a well-rounded feature on globally-recognized brand.
Freshness is on the cusp of celebrating a decade in a business that sees trends come and go every week. While in some other industries ten years may seem like a mere flash on a timeline, in today's blog-sphere which is replete with fly-by-night sites, trendy Tweets, and street photos of celebrities wearing the newest label, reaching a decade is substantial. Since 2003, we've established relationships with brands, shops, and people of influence from around the world. We've chosen to take our time and treat local shop owners, people we meet at trade shows, and our interview subjects with the utmost respect. We don't cut and paste our news; instead we look deeper into stories that matter - from an important release of a limited sneaker to a well-rounded feature on globally-recognized brand.
www.highsnobiety.com
Highsnobiety is the flagship site of the Titelmedia network of fashion and product focused websites.
The leading independently run resource for street fashion and lifestyle culture news on the Internet, Highsnobiety was established in 2005 in Geneva, Switzerland as an outlet to broadcast the latest in products and goods.
With a solid staff of writers and bloggers working worldwide, Highsnobiety (and other Titel Media properties, Selectism and Highsnobette) remain some of the strongest resources for style news on the Internet today
Highsnobiety is the flagship site of the Titelmedia network of fashion and product focused websites.
The leading independently run resource for street fashion and lifestyle culture news on the Internet, Highsnobiety was established in 2005 in Geneva, Switzerland as an outlet to broadcast the latest in products and goods.
With a solid staff of writers and bloggers working worldwide, Highsnobiety (and other Titel Media properties, Selectism and Highsnobette) remain some of the strongest resources for style news on the Internet today
www.hypebeast.com
Hypebeast is considered the ultimate online destination for lifestyle news encompassing fashion, arts, design & culture while still remaining true to its street wear roots and editorial integrity. Dedicated to delivering everything at the cutting-edge of the media spectrum, Hypebeast has built a devoted following and is one of the market leaders and influencers within the publishing industry.
As a magazine, Hypebeast encompasses several different facets which include daily editorial coverage for the latest happenings, delivering insight on products, launches & unique projects – HBTV which offers a unique cinematic insight into the world that surrounds Hypebeast, a forum which serves as a vibrant online community for all to discuss and engage in relevant subjects, and finally the blog which serves as a special look into the industry.
Hypebeast is considered the ultimate online destination for lifestyle news encompassing fashion, arts, design & culture while still remaining true to its street wear roots and editorial integrity. Dedicated to delivering everything at the cutting-edge of the media spectrum, Hypebeast has built a devoted following and is one of the market leaders and influencers within the publishing industry.
As a magazine, Hypebeast encompasses several different facets which include daily editorial coverage for the latest happenings, delivering insight on products, launches & unique projects – HBTV which offers a unique cinematic insight into the world that surrounds Hypebeast, a forum which serves as a vibrant online community for all to discuss and engage in relevant subjects, and finally the blog which serves as a special look into the industry.
www.marcustroy.com
Marcustroy.com is the exciting digital space of lifestyle and fashion journalist Marcus Troy, who is equally at home in Main Street culture as well as the cutting edge and urban sub-cultures. In this my personal diary, I share with you my thoughts and ideas on all the things I am passionate about such as the brand experience, fashion, footwear, travel, gadgets, music and people. The people I focus on are those whom I consider to be trendsetters, visionaries and forward thinkers who are shaping the world around them. Marcustroy.com is your connection to the new, fresh and dope.
“Blogging ain’t easy, but somebody’s got to do it”
Marcus Troy
Marcustroy.com is the exciting digital space of lifestyle and fashion journalist Marcus Troy, who is equally at home in Main Street culture as well as the cutting edge and urban sub-cultures. In this my personal diary, I share with you my thoughts and ideas on all the things I am passionate about such as the brand experience, fashion, footwear, travel, gadgets, music and people. The people I focus on are those whom I consider to be trendsetters, visionaries and forward thinkers who are shaping the world around them. Marcustroy.com is your connection to the new, fresh and dope.
“Blogging ain’t easy, but somebody’s got to do it”
Marcus Troy
www.secretforts.com
Secret Forts, a leading men's lifestyle site, was established in 2008 by native Tennessean James Wilson. The fort was built as a place in which to collect, arrange and edit all of the varied interests of its architect. A place that one might find while clicking through the landscape of the internet and feel a sense of discovery while investigating its contents. Something equal parts unique, familiar and unexpected.
Three years on, the fort's been rebuilt and moved to a new address yet continues to function as the same outpost for rakish men's style and other gentlemanly pursuits. Mr. Forts, James Wilson lives in Brooklyn with his wife and their old, surly cat.
Secret Forts, a leading men's lifestyle site, was established in 2008 by native Tennessean James Wilson. The fort was built as a place in which to collect, arrange and edit all of the varied interests of its architect. A place that one might find while clicking through the landscape of the internet and feel a sense of discovery while investigating its contents. Something equal parts unique, familiar and unexpected.
Three years on, the fort's been rebuilt and moved to a new address yet continues to function as the same outpost for rakish men's style and other gentlemanly pursuits. Mr. Forts, James Wilson lives in Brooklyn with his wife and their old, surly cat.
www.uncrate.com
Uncrate is the leading buyer's guide for men. With over 8,000 items covered and more than 1 million monthly readers, Uncrate is widely known for digging up the best of the best men's products. With new gear posted every weekday, Uncrate has quickly become one of the largest men's publications, both online and in print, with over 6 million page views each month. Since 2005, Uncrate's dedicated readers have visited multiple times per day to find out about the latest stuff for guys.
Uncrate's insightful and daily updates, with near real-time coverage of new product launches, has gained the site an audience of discerning men who turn to Uncrate for the next great thing.
Uncrate is the leading buyer's guide for men. With over 8,000 items covered and more than 1 million monthly readers, Uncrate is widely known for digging up the best of the best men's products. With new gear posted every weekday, Uncrate has quickly become one of the largest men's publications, both online and in print, with over 6 million page views each month. Since 2005, Uncrate's dedicated readers have visited multiple times per day to find out about the latest stuff for guys.
Uncrate's insightful and daily updates, with near real-time coverage of new product launches, has gained the site an audience of discerning men who turn to Uncrate for the next great thing.
If you need assistance with any aspect of 'Race for the Summit' then please email us at: raceforthesummit@penfieldusa.com
1. This promotion is open to persons aged 18 years or over or with parental consent.
2. Penfield Inc can refuse to accept any entry at its discretion if it appears to be copied, forged, reconstructed or does not comply with the rules. Penfield Inc's decision is final.
4. The Prize is variable. The prize must be accepted as offered and is not transferable. No other alternative will be offered in whole or part.
5. Entries must not be sent through agents or third parties or in bulk. Any such entries will be invalid.
6. Penfield Inc reserves the right to amend, alter or withdraw the promotion as necessary due to exceptional circumstances outside of its control.
7. Claimants names will be used publicly through penfieldusa.com, Twitter and Facebook.
8. The promoter reserves the absolute right to disqualify any entrant to any game which it considers has used improper technical means to enter or play the game.
For details on privacy please click here.
Penfield Inc 2011. All rights reserved.
2. Penfield Inc can refuse to accept any entry at its discretion if it appears to be copied, forged, reconstructed or does not comply with the rules. Penfield Inc's decision is final.
4. The Prize is variable. The prize must be accepted as offered and is not transferable. No other alternative will be offered in whole or part.
5. Entries must not be sent through agents or third parties or in bulk. Any such entries will be invalid.
6. Penfield Inc reserves the right to amend, alter or withdraw the promotion as necessary due to exceptional circumstances outside of its control.
7. Claimants names will be used publicly through penfieldusa.com, Twitter and Facebook.
8. The promoter reserves the absolute right to disqualify any entrant to any game which it considers has used improper technical means to enter or play the game.
For details on privacy please click here.
Penfield Inc 2011. All rights reserved.
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