Wild At Heart
Symbols of land and sea, built into the fabric of Penfield. The black bear, the whale, and the mallard return—honoring New England’s landscapes, its wildlife, and the resilience woven into every stitch…
New England’s landscapes are shaped by contrast—deep forests giving way to open marshland, winding rivers cutting through mountains, and the vast Atlantic pressing against the shore. This diversity allows its wildlife to thrive, from black bears roaming the backcountry to whales surfacing along the coast. These creatures don’t just inhabit the region—they define it. At Penfield, the same instinct to adapt, endure, and move with the seasons has shaped our brand since 1975.
Some symbols carry more weight than others. In New England, the black bear moves through dense forests like a quiet force—an enduring emblem of strength, adaptability, and survival. It’s long been part of Penfield’s DNA, a reminder that resilience is instinctive, and the wilderness always leaves its mark. This season, the bear returns in bold graphics, anchoring a collection that honors the land and the wildlife that shape it.
Alongside it, the whale—a symbol of the Atlantic’s vast and untamed energy—makes its way into SS25. But this motif is more than a nod to the ocean. It reflects a pivotal shift in New England’s past: the transition from whaling to whale watching, from industry to conservation. The whale stands as a tribute to both history and progress, featured on premium cotton sweats and organic tees that celebrate the waters defining the coastline.
The mallard has earned its place as a Penfield staple—an emblem of movement, instinct, and the rhythm of the seasons. Whether skimming the lakes or threading through marshland, it moves with ease, much like the pieces that bear its mark. Featured on heavyweight sweats and tees with high-density embroidery, it remains a core part of the collection, bridging past and present with understated confidence.
SS25 isn’t just about prints—it’s about heritage, attitude, and the connection between nature and design. With future seasons set to introduce the trout and heron, the collection will continue to explore the wild essence of New England. Here, where the forests stretch wide and the Atlantic carves out the coast, the landscape doesn’t just inspire—it shapes everything.
For nearly 50 years, Penfield has been built on this understanding. Our connection to New England isn’t just a design choice—it’s the foundation of everything we create. These animals, like the landscapes they call home, reflect what we stand for: resilience, adaptability, and an appreciation for the wild. And as the seasons shift, so do we—ready for whatever’s next.
